To Give Is To Have, one of the founding principles of the Albena Gateva universe, stems from this belief. Giving and receiving belong to the same dynamic because generosity changes both sides of an exchange. It creates connections, broadens our perspective and brings together experiences that might otherwise remain separate.
The boomerang, inscribed in the brand’s star, gives this idea its shape. Its path contains both a departure and a return, but its most compelling meaning lies in the space between them. That is where one gesture meets another, changes meaning, opens up possibilities and takes on a life beyond the person who first set it in motion.
In this vision, reciprocity has little to do with settling the score. What comes back rarely matches what was given and may take unexpected forms: a relationship, a sense of trust, an opportunity, or even a different way of seeing things.
To Give Is To Have gathers all of this into four words. It means recognising that time, experience, attention and knowledge take on a different significance when shared. A gesture can become a possibility for someone else; knowledge, a tool; an opportunity, the beginning of something that will continue elsewhere.
The boomerang gives form to this open idea of reciprocity. It sets off from one point, crosses a distance and returns marked by what it has encountered. It promises no identical return. Instead, it tells us something deeper: when value passes through others, it never remains quite as it was.
