The butterfly is the first symbol of the Albena Gateva universe because metamorphosis is part of its nature. Change transforms its appearance, yet what emerges does not come from nowhere: it was already there, latent in the form that came before. To change, then, is to give expression to something that already exists but has not yet found its form.
It is an image that speaks closely to female identity, with its many lives unfolding within a single one. Roles, desires and priorities change, as does our relationship with our bodies and ourselves. Each transition leaves its mark and reshapes what follows. Strength lies in embracing this evolution without losing the thread that connects who we have been with who we are becoming.
This idea is the starting point for the maison’s symbolic language. The butterfly represents the moment when a latent possibility comes to light and change becomes visible.
Over time, the symbol evolves too. The butterfly’s organic lightness meets a more essential geometry, gradually taking shape as the figure destined to become the Albena Gateva logo: the star.
